How You Can Succeed with Social Media During Crisis
It’s hard to think about marketing during challenging times, but now is not the time to go silent. Your brand could be connecting with its prospects during this downtime so it’s ready to thrive when the clouds clear. Whether it is a global issue like COVID-19 or a local emergency, businesses must have a crisis…
How Crisis Can Spur Innovation
Business survival requires innovation “Businesses have survived hard times before. And mine will be one of them.” There’s something important that needs to be said. Businesses have survived hard times before. And yours can be one of them. There are things that small businesses have done in the past that you can replicate today to…
Managing Cash Flow During Tough Times
Manage Your Cash Flow to Stay Active and Relevant Monitoring cash flow is critical for navigating your way, particularly now that coronavirus has created widespread uncertainty around buyer confidence and how we will emerge from this pandemic. Declines in consumer confidence and decreased sales can threaten all businesses, but small businesses can be particularly vulnerable.…
Practical Leadership Lessons During Crisis
Converting Brand Crisis to Brand Opportunity Our current situation is one of disruption, fear, and uncertainty. However, there is one thing we do know with certainty. This situation will end, and the rebuilding will begin. In the meantime: Be transparent and empathetic Be visible and consistent Be positive Below are a series of articles highlighting…
Helpful Resources During the COVID-19 Crisis
Give Back. Give More. Give Today. As Coronavirus rages, companies are pitching in to assist during the COVID-19 pandemic by offering several helpful resources during the crisis.. Here are examples from a variety of cause areas from education to messages of social distancing. For those looking for a way to give back, here is a…
Top Strategies to Boost Your Business During COVID-19
Marketing Strategies During Challenging Times It’s hard to think about marketing during challenging times, but now is not the time to go silent. Your brand could be connecting with its prospects during this down time so it’s ready to thrive when the clouds clear. Here are 7 strategies to boost your business during COVID-19: 1.…