Managing Cash Flow During Tough Times

managing cash flow

Manage Your Cash Flow to Stay Active and Relevant

Monitoring cash flow is critical for navigating your way, particularly now that coronavirus has created widespread uncertainty around buyer confidence and how we will emerge from this pandemic. Declines in consumer confidence and decreased sales can threaten all businesses, but small businesses can be particularly vulnerable. They often don’t have reserves to help them weather difficult times. However, for brands without large cash reserves, the opportunity exists to stay active and relevant.

Here are a few practices that can help survive and even thrive during economic downturns:

  1. Protect Your Cash Flow
  2. Focus on Core Competencies
  3. Create Raving Fans of Your Customers
  4. Don’t Cut Back on Marketing
  5. Watch Your Credit Scores

Below are a series of articles elaborating on cash flow management during a crisis:

Cash Flow Management Strategies to Get Your Business Through Tough Times

Cash flow is the lifeblood of a business. It’s required to buy inventory, pay employees, secure financing, and ultimately keep the motor running. Unfortunately, its role is too often misunderstood. According to a U.S. Bank study, 82% of failed small businesses attribute their failure to poor cash flow management…
Full Story:


5 Ways to Stimulate Cash Flow in a Downturn

Business leaders have rightly focused on the most urgent issues regarding Covid-19, such as the safety of their employees and customers, and the security of their supply chains. The critical next step is to try to keep cash flowing by managing near-term revenue and expenses.
Full Story: Harvard Business Review


Investigation: Payroll Protection Program and MSPs

With the second round of Payroll Protection Program (PPP) underway, we investigated how the program is impacting Managed Services Providers (MSP) domestically in the United State (US). One consistent finding was the MSPs who are really Small and Medium Businesses (SMB) were…
Full Story: SMB Nation


COVID-19: Managing Cash Flow During a Period of Crisis

Coronavirus cash flow implications across extended supply chain. This piece suggests ways organizations can mitigate damages to their business during this volatile event.
Full Story: Managing Cash Flow During a Period of Crisis (Deloitte)


6 Tips for Cash Flow Management During the Crisis

As we have seen with the spread of the coronavirus, crisis situations can evolve quickly and business owners have to make fast well-informed decisions. To ensure they are able to do this, it is important to review cash flow forecasts regularly and discuss appropriate reactive plans.
Full Story: Small Business


Facebook Offering $100 Million in Cash Grants and Ads

With the disruption of business from COVID-19, Facebook has committed grants to 30,000 eligible small businesses in over 30 countries. Facebook said the program can help with rent and connecting with customers.
Access the Small Business Grants Program

Google Giving $340 Million in Ad Credits to Businesses

Starting in late May, Google will begin rolling out the ad credit in phases to help with the COVID-19 relief efforts. Over the following months, eligible customers will be notified and will see the ad credit applied in their Google Ads account.
Ad Credits for Google Ads for Small and Medium-sized Businesses


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Dunamis Marketing is a fully managed marketing services provider helping IT companies generate leads, communicate effectively, and reach new audiences. We specialize in end-to-end marketinggo-to-market strategy, and building online presence through our proprietary content marketing automation platform and highly targeted campaign strategy and execution.