Agile B2B Tech Marketing Process
At the center of our agency is a focus on helping IT service companies understand their customers, and how best to reach them by driving continuous improvement and innovation in these 6 key steps in the agile marketing process:
![Agile Marketing Focus | Dunamis Marketing](https://dunamismarketing.com/wp-content/uploads/2023/03/vision.png)
1. Focus: understand and align
Understand and align around your strategic vision, business goals, and sales objectives. Our team listens to understand your unique business solutions, initiatives, and goals.
![](https://dunamismarketing.com/wp-content/uploads/2023/03/customer-intelligence-1-239x300.png)
2. Insights: research and audit
Conduct research and a comprehensive marketing audit. Our experts analyze your brand, customer experience, services, and offers to identify your market position and content gaps.
![Agile Marketing Strategy | Dunamis Marketing](https://dunamismarketing.com/wp-content/uploads/2023/03/Strategy-Copy.png)
3. Strategic Roadmap
Develop the growth marketing strategy and go-to-market roadmap. We build a custom marketing plan to drive leads, acquire new customers, and generate additional revenue opportunities for your business with various marketing strategies and methods.
![Agile Marketing Campaign Execution | Dunamis Marketing](https://dunamismarketing.com/wp-content/uploads/2023/03/Performance.png)
4. Campaign Execution
Produce content, develop creative, and execute the campaigns. Our team gets down to business to build, implement, and optimize your marketing engine.
![Agile Marketing Metrics and Analytics | Dunamis Marketing](https://dunamismarketing.com/wp-content/uploads/2023/03/Data-Analytics.png)
5. Metrics and Analytics
Measure, analyze, and report. We measure and report on your marketing efforts to help you understand your marketing ROI, as well as what’s working and what’s not.
![Agile Marketing Optimization | Dunamis Marketing](https://dunamismarketing.com/wp-content/uploads/2023/03/Optimization.png)
6. Test, Improve, and Optimize
We continually test headlines, subject lines, CTAs, and other digital content in order to make recommendations for optimization. These data-driven decisions also help inform future strategies and roadmaps.
![](https://dunamismarketing.com/wp-content/uploads/2021/05/digital-marketing-agency-about-us-full-width-img.jpg)
Years in the IT Market
Years IT Sales Experience
Years Agency Experience
of Leads Generated