At the center of our agency is a focus on helping IT service companies understand their customers, and how best to reach them by driving continuous improvement and innovation in these 6 key steps in the agile marketing process:
1. Focus: understand and align
Understand and align around your strategic vision, business goals, and sales objectives. Our team listens to understand your unique business solutions, initiatives, and goals.
2. Insights: research and audit
Conduct research and a comprehensive marketing audit. Our experts analyze your brand, customer experience, services, and offers to identify your market position and content gaps.
Develop the growth marketing strategy and go-to-market roadmap. We build a custom marketing plan to drive leads, acquire new customers, and generate additional revenue opportunities for your business with various marketing strategies and methods.
5. Metrics and Analytics
Measure, analyze, and report. We measure and report on your marketing efforts to help you understand your marketing ROI, as well as what’s working and what’s not.
6. Test, Improve, and Optimize
We continually test headlines, subject lines, CTAs, and other digital content in order to make recommendations for optimization. These data-driven decisions also help inform future strategies and roadmaps.