eCIFM is a 20-year-old IBM Gold Partner and a leading provider of integrated workplace management systems (IWMS) solutions. They offer a comprehensive suite of software and services that help organizations optimize their real estate, facilities, and assets. In 2020, they launched a new mobile app that enabled users to access and manage their IWMS data from anywhere, anytime.
However, eCIFM faced a challenge in generating awareness and demand for their new app among their target markets: higher education, government, and Fortune 500 clients. They had a traditional outbound marketing approach that relied on cold calls, trade shows, and email blasts, but it was not effective in reaching and engaging their ideal buyers. They needed a new strategy that would showcase their thought leadership, educate their prospects, and drive qualified leads to their sales team.
Dunamis Marketing crafted a comprehensive inbound content marketing plan, including:
- Insightful blog series on IWMS topics.
- Downloadable white papers and engaging webinars.
- Targeted landing pages and email nurture campaigns.
- Enhanced social media presence.
- Optimized SEO strategy.
- Robust marketing analytics dashboard.
In just six months, eCIFM experienced:
- A 10x increase in lead flow.
- Enhanced market presence and brand visibility.
- Improved conversion rates from targeted content.
Partner with Dunamis Marketing to unlock the secrets to our successful inbound content marketing strategy and see how it can revolutionize your business.
Ready to transform your marketing strategy? Contact Dunamis Marketing today to achieve your business goals.